Frequency Marketing Programs Are Not Technically Considered to Be Sales

question 26

Multiple Choice

 Frequency marketing programs are not technically considered to be sales promotions:

• A) since they do not involve retailers.
• B) as they are ongoing in nature.
• C) since they require a purchase.
• D) because they are focused on short-term purchases.

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Definitions:

Implicit Leadership

The concept that people have underlying, often unconscious, beliefs about the characteristics and behaviors that make an effective leader.

Path-Goal Theory

A leadership theory that suggests leaders should adjust their leadership style to help followers reach their goals.

Participative Leadership

A leadership style that encourages involvement and participation of all members in decision-making processes.

Supportive Leadership

A leadership style that focuses on understanding, encouraging, and empowering team members.