Which of the Following Is a Paid Form of Nonpersonal

question 14

Multiple Choice

 Which of the following is a paid form of nonpersonal communication that uses media such as outdoor displays,car cards,or directories to reach out to a target audience?

• A) Direct marketing
• B) Advertising
• C) Personal selling
• D) Sales promotion

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Definitions:

Operating Segments

Operating segments are components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance.

Reportable

Information or data that must be disclosed or submitted as required by law, regulations, or organizational policies.

Reportable Segment

A component of a business that can generate revenues and expenses and is regularly reviewed by the company's chief operating decision-maker for performance assessment.

Operating Segment

A component of a business that engages in business activities from which it may earn revenues and incur expenses, whose operating results are regularly reviewed by the company’s chief operating decision maker.