Examlex
The rate of exposure to an advertisement is known as:
Sunk Costs
Costs that have already been incurred and cannot be recovered or refunded.
Marginal Analysis
Marginal analysis evaluates the impact of a slight change in production or consumption, used to make decisions about allocating resources most efficiently.
Risk Aversion
The tendency of individuals or entities to prefer outcomes with less uncertainty, avoiding risks in decision-making.
Economic Payoff
The financial return or profit resulting from an investment or action.
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