Which of the Following Critical Components of Internal Marketing Would

question 17

Multiple Choice

Which of the following critical components of internal marketing would help people who deliver service to know how their work fits in the broader scheme of business operations?

• A) An emphasis on teaching employees to have good attitudes.
• B) An energetic follow-through process.
• C) A careful selection process in hiring frontline employees.
• D) A clear, concrete message conveying a particular service strategy.