Which of the Following Is True of the Implications for Service

question 59

Multiple Choice

Which of the following is true of the implications for service marketers?

• A) Service marketers have been criticized for insufficient advertising.
• B) Service marketers are traditionally associated with the solo practice, fee-for-service system.
• C) Too many product and service offerings that confuse customers.
• D) Service industries have been criticized for an overdependence on advertising.

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Definitions:

Small Businesses

Companies with limited revenue, employees, or resources, typically defined by government criteria for size standards.

Tens Of

An expression suggesting an approximate quantity or range, often used in the context of counting or estimating.

Liens

Legal claims against assets that are typically used as collateral to secure loans.

Accounts Receivable

Amounts due from clients to a business for received goods or services that remain unpaid.