As Part of a Firm's Quality Program,properly Performed _____ Research

question 2

Multiple Choice

As part of a firm's quality program,properly performed _____ research can yield a wealth of strategic information about customers,the sponsoring company and competitors. 

• A) customer demographics
• B) customer satisfaction
• C) customer status
• D) customer profile

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Definitions:

Massed Practice

A learning technique involving concentrated, continuous practice or study over a short period of time, as opposed to spreading out learning over a longer period.

Deep Processing

A method of processing information that involves elaborate, meaningful analysis of information leading to better recall compared to shallow, superficial processing.

Iconic Memory

A type of visual sensory memory that holds a brief snapshot of a scene that has just been perceived, lasting only a quarter of a second.

Chunking

A memory strategy that involves dividing information into smaller, manageable units or chunks to improve retention and recall.