Which of the Following Is an Example of Internal Marketing

question 45

Multiple Choice

Which of the following is an example of internal marketing conducted by a chain of dog kennels that boards and grooms pets? 

• A) A public relations article in a local paper describing the training received by the kennel's employees.
• B) An e-mail to one of the employees praising him for finding and returning a customer's dog collar.
• C) A newspaper ad showing a picture of happy dogs staying at the kennel.
• D) A tour of the facilities available at the kennel for elementary school children.

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Definitions:

Cultural Contexts

Pertains to the environmental and social factors that influence the values, behaviors, and perceptions of individuals or groups.

Factor Structure

The pattern and relationship of underlying factors identified through factor analysis that explains the variability among observed variables.

Psychological Construct

An abstract concept or category used to describe and understand psychological phenomena that are not directly observable, such as intelligence or motivation.

Comparative Research Framework

A methodology that involves comparing two or more groups, entities, or cases, in real-life or experimental settings, to draw conclusions about their similarities or differences.