Which of the Following Is True of a Global Corporation

question 88

Multiple Choice

Which of the following is true of a global corporation?

• A) It emphasizes cultural similarities across countries and universal consumer needs and wants rather than differences.
• B) It could have as many different product variations, brand names, and advertising campaigns as countries in which it operates.
• C) It competes on a market-by-market basis.
• D) It gives the authority to local managers to take necessary decisions.

Apply concepts of marketing metrics, including calculating ratios and understanding the importance of marketing return on investment (ROI) and incremental sales analysis.

Recognize the significance of developing a marketing program, including target market selection, positioning, and differentiation.

Identify the tools and information required for effective resource allocation and decision-making within marketing strategies.

Comprehend the importance and elements of market-product focus and goal setting in strategic marketing planning.

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Definitions:

Survey

A method of gathering information from individuals, typically by asking them a series of questions to obtain data or insights.

Government Permits

Official authorizations issued by governmental entities that allow businesses or individuals to conduct certain activities.

Land Improvements

Enhancements made to a parcel of land, such as landscaping, fencing, and paving, that increase its value.

Develop Land

The process of improving land for residential, commercial, or industrial use.