Which of the Following Is an Advantage of Using Global

question 68

Multiple Choice

Which of the following is an advantage of using global advertising agencies?

• A) Companies can take advantage of economies of scale and other efficiencies.
• B) In emerging markets, they take a more entrepreneurial and fresher approach to advertising than local agencies.
• C) Global advertising can always be used more successfully than advertising through local agencies.
• D) Global advertising agencies can better adapt the firm's message to the local culture.

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Definitions:

Patent Rights

Legal entitlements granted to inventors, giving them exclusive rights to use, make, and sell their inventions for a certain period.

Depletion Expense

The systematic allocation of the cost of natural resources over their expected productive life.

Drilling Rights

Legal permissions granted to an individual or company to explore and extract resources from the land.

Adjusting Entry

At the close of an accounting cycle, records are made in the accounting books to apportion earnings and expenditures to the actual period of occurrence.