Which of the Following Is True of Sales Promotion

question 52

Multiple Choice

Which of the following is true of sales promotion?

• A) Sales promotion can be an effective means for reaching people living in rural locations.
• B) Sales promotion is not a good choice where media support for advertising is virtually nonexistent.
• C) Sales promotion cannot be used as a strategy for bypassing restrictions on advertising placed by some foreign governments.
• D) Sales promotions contain certain characteristics that are less attractive than other elements of the promotion mix.

---

Definitions:

Bankruptcy

A legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts.

Tippee

An individual who receives confidential information from an insider (the tipper), potentially violating insider trading laws if used for trading.

Confidential Information

Sensitive information not accessible to the general public, protected under legal or contractual obligations to prevent unauthorized disclosure.

Private Securities Litigation Reform Act of 1995

A U.S. law aiming to reduce frivolous securities lawsuits by setting higher standards for securities fraud lawsuits.