An Eyewitness Is Shown a Picture of an Individual Who

question 34

Multiple Choice

An eyewitness is shown a picture of an individual who the police think is responsible for a recent bank robbery.No other lineup photos are shown.The eyewitness is asked to state whether the person in the photograph is the same individual seen in the bank.What sort of lineup procedure is being used here?

• A)a showup
• B)a simultaneous lineup
• C)a sequential lineup
• D)a walk-by
• E)an elimination lineup

---

Definitions:

Emotional Appeal

Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.