The Maker of Hanes Pantyhose Attempts to Set Its Product

question 81

Multiple Choice

The maker of Hanes pantyhose attempts to set its product apart from the competition.As a result,the company obtained some limited control over the price of its product.Achieving price control in this manner is known as

• A) advertising.
• B) distributional efficiency.
• C) low-cost production.
• D) niche marketing.
• E) product differentiation.

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Definitions:

Whiskey Tax

A tax imposed on distilled spirits, notably whiskey, historically significant for inciting the Whiskey Rebellion in the United States in the late 18th century.

Pinckney Treaty

A 1795 agreement between the United States and Spain that defined the borders of the United States with Spanish colonies and granted the U.S. the right to navigate the Mississippi River.

Second Great Awakening

A Protestant religious revival movement in the early 19th century United States, which spurred the growth of social reform movements, such as abolitionism and temperance.

Whiskey Rebellion

A tax protest in the United States in the 1790s, during the presidency of George Washington, triggered by a tax imposed on distilled spirits.