Marcus Sells Washing Machines from His Store on a Main

question 232

Multiple Choice

Marcus sells washing machines from his store on a main street in his city.He normally sells ten washing machines a month.He has been considering ways to improve his sales and has improved his advertising,his store signage,and utilizes social media to contact potential buyers in the most likely demographic group,but has only improved sales by one washing machine a month.This month he decided that if he has three times more washing machines in his store and sells them at the same price he is now offering them,he will sell three times more washing machines.What is the fundamental flaw in his plan?

• A) Buyers are rational people and the demand for the product will only increase if the price is set at a higher level than it now is
• B) In order to sell more washing machines he will have to raise the price per washing machine.
• C) Demand for a product is not necessarily increased just because there is a greater supply,in addition,based on his sales,he has no doubt reached the equilibrium price.
• D) The supply of a particular product is the quantity of the product that producers are willing to sell at each of various prices.Producers offer more of a product for sale at higher prices and offer less of the product at lower prices therefore,to reach his sales goal,he needs to raise the price.

---

Definitions:

Order Requests

Requests made by customers to purchase a product or service, indicating the desire to proceed with a transaction.

Customer's Point

The perspective or standpoints of a customer on a particular issue, product, or experience, reflecting their needs, preferences, or expectations.

Assumptive Close

A sales technique in which the salesperson assumes that the customer has already decided to purchase and moves forward with steps to complete the sale.

Prospect

A qualified person or organization that has the potential to buy a salesperson’s good or service.