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Thomas Bernerd,Inc

question 92

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Thomas Bernerd,Inc.Thomas Bernerd,Inc.,manufactures and sells reclining furniture.The company currently operates in the United States but wishes to expand overseas.The company managers have been contemplating the best way to enter the foreign market.At first,the management felt it would be in the company's best interest to let a foreign company use its product and brand in exchange for a royalty.The managers recognized,however,that before the company decided on its foreign strategy it needed to think through all the steps required to enter an international market.As such,the managers believed they needed to consult with some type of agency to help their firm compete more effectively in the global marketplace.After all the research was completed,the senior managers realized that they wanted to export their product.The managers decided that the transport carrier would notify them when the merchandise was shipped.This would avoid any confusion about lost shipments and ensure better communication with the receiving parties.
-Refer to Thomas Bernerd,Inc.Initially,the managers believed that ____ would be the best option for entering the foreign market.


Definitions:

Ligament

Strap of dense connective tissue that holds bones together at a joint.

Connective Tissue

Animal tissue with an extensive extracellular matrix; provides structural and functional support.

Cartilage

Connective tissue that consists of cells surrounded by a rubbery matrix.

Spongy Bone Tissue

A type of bone tissue found at the ends of bones and in the interior of vertebrae, characterized by a porous, honeycomb structure that is lighter and less dense than compact bone.

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