Thomas Bernerd,Inc

question 92

Multiple Choice

Thomas Bernerd,Inc.Thomas Bernerd,Inc.,manufactures and sells reclining furniture.The company currently operates in the United States but wishes to expand overseas.The company managers have been contemplating the best way to enter the foreign market.At first,the management felt it would be in the company's best interest to let a foreign company use its product and brand in exchange for a royalty.The managers recognized,however,that before the company decided on its foreign strategy it needed to think through all the steps required to enter an international market.As such,the managers believed they needed to consult with some type of agency to help their firm compete more effectively in the global marketplace.After all the research was completed,the senior managers realized that they wanted to export their product.The managers decided that the transport carrier would notify them when the merchandise was shipped.This would avoid any confusion about lost shipments and ensure better communication with the receiving parties.
-Refer to Thomas Bernerd,Inc.Initially,the managers believed that ____ would be the best option for entering the foreign market.

Definitions:

United States

A country located primarily in North America, consisting of 50 states and a federal district.

Information Technology

Information technology pertains to the use and management of computers, software, and networks for storing, retrieving, and sending information, playing a crucial role in communications, data analysis, and business operations.

Intellectual Capital

The intangible value of an organization, including the skills, knowledge, experience, and relationships of its employees.

Knowledge Resources

The information, expertise, and skills that individuals or organizations possess, which can be leveraged to make decisions, solve problems, and create value.