A Merger Between Two Firms That Make and Sell Similar

question 97

Multiple Choice

A merger between two firms that make and sell similar products in similar markets is known as a

• A) horizontal merger.
• B) cooperative.
• C) joint venture.
• D) vertical merger.
• E) conglomerate merger.

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Definitions:

Behaviors

Actions or reactions of an individual or group in response to external or internal stimuli.

Specific

Clearly defined or identified; not vague or general, often used in the context of goals, objectives, or descriptions that are precise and detailed.

Job Involvement

The degree to which an individual is engaged, enthusiastic, and interested in their work.

Rational Commitment

A form of commitment based on logical reasoning from an individual about the benefits of maintaining a relationship or agreement.