Zach Notices That Sales of the Company's Best Products Are

question 8

Multiple Choice

Zach notices that sales of the company's best products are declining.He gathers together his sales staff to generate solutions to the decline in sales.He encourages all the participants to generate as many new ideas as possible and forbids anyone from criticizing or ridiculing the ideas of others.Zach is using

• A) Blast! Then Refine.
• B) trial and error.
• C) generation.
• D) group think.
• E) brainstorming.

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Definitions:

EEG Record

A record or data collected from an electroencephalogram, a test used to evaluate the electrical activity in the brain.

Action Potentials

Brief electrical impulses that serve as the fundamental signals by which neurons communicate with each other.

REM Sleep

A stage of sleep characterized by rapid eye movements, where the brain is highly active and vivid dreaming is most common.

Dreaming

A mental process that occurs during sleep, characterized by narratives or images that are often symbolic or nonsensical.