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Jorge Smith Is a Division Manager at General Motors And,as

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Jorge Smith is a division manager at General Motors and,as such,must ensure that some sort of balance is achieved between the sometimes conflicting goals of the various departments within his division.For example,the marketing department's goal might be to increase sales by 15 percent,whereas the accounting department might strive for certain cost efficiencies.In compensating for these disparate goals,Jorge is engaging in


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