If Kmart States That It Is Going to Spend $100

question 122

Multiple Choice

If Kmart states that it is going to spend $100 million in advertising in the upcoming year to help increase its market share, it is explaining part of its ____ plan.

• A) tactical
• B) operational
• C) strategic
• D) contingency
• E) directional

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Definitions:

Manubrium

The broad upper part of the sternum, with which the clavicles and the first two ribs articulate.

Clavicle

A long bone that serves as a strut between the shoulder blade and the sternum or breastbone.

Sternal Body

The long, flat middle portion of the sternum (breastbone) that connects the rib bones via costal cartilages and provides structural support to the chest cavity.

Thoracic Vertebrae

The segment of the vertebral column located in the torso, between the cervical vertebrae and lumbar vertebrae.