An Analyst in the Corporate Finance Department at Chase Manhattan

question 51

Multiple Choice

An analyst in the corporate finance department at Chase Manhattan Bank has been assigned to an interdepartmental project involving a major client. He must report to two different supervisors―the project manager and the manager of his department. This sort of organizational structure is called a ____ structure.

• A) network
• B) matrix
• C) line
• D) functional
• E) hybrid

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Definitions:

Consideration Set

A group of brands or products a consumer evaluates as options when making a purchase decision.

Product Class

A broad category of products that serve a similar function or are related in terms of how they are used by consumers.

Acceptable Brands

Brands that consumers perceive as viable options for purchase when making buying decisions.

Evaluative Criteria

Factors or standards consumers use to compare and judge the merits of different products or services before making a purchase decision.