One Way to Segment a Market Is According to Whether

question 10

True/False

One way to segment a market is according to whether the purchaser is a consumer or a business-to-business user.

---

Definitions:

Contract Curve

In microeconomics, it represents the set of optimal allocations of resources between two or more parties from an initial situation.

Pareto Optimal

A condition where resources are distributed in such a way that improving the situation of one person necessitates worsening the situation of another person.

Utility Function

Represents the relationship between the quantities of goods consumed and the level of happiness or utility derived from them.

Initial Endowment

The initial allocation of resources or goods that an individual or firm has before any trade takes place in an economic model.