Using Information About Customers to Create Marketing Strategies That Develop

question 97

Multiple Choice

Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as

• A) computer resource management.
• B) customer resource management.
• C) customer relationship management.
• D) customer research management.
• E) e-marketing.

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Definitions:

Church Membership

Affiliation or enrollment as a member of a church, often involving participation in its activities and adherence to its doctrines.

Colonists

People who settle in a new territory but remain subjects or citizens of their parent country, often establishing colonies that expand their nation's reach.

Indians

Refers to the indigenous peoples of the Americas, often called Native Americans, with diverse cultures, languages, and histories, prior to European colonization.

European Views

Perspectives and opinions stemming from Europe, reflecting its diverse cultures, politics, and societies, often in the context of international relations or historical developments.