Cindy and Ashley Recently Opened a Local Candy Store

question 167

Multiple Choice

Cindy and Ashley recently opened a local candy store.They considered the entire market of candy eaters as their market.Which targeting strategy did they use in choosing a target market for their store?

• A) Market segmentation
• B) Undifferentiated approach
• C) Differentiated
• D) Concentrated
• E) The marketing-mix approach

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Definitions:

Affective Action

Behavior driven by emotions and feelings rather than rational calculations or societal norms.

Means-ends Rationality

A decision-making process where actions are planned to achieve specific goals, emphasizing efficiency and the logical selection of means.

Value Rationality

A type of action motivated by beliefs in the inherent value of certain ethical, aesthetic, or religious convictions, irrespective of potential outcomes.

Collective Action

A process where individuals come together to achieve a common objective, often overcoming personal self-interest for the good of the community.