The Terminator Home Security Company Markets Its Infrared Alarm System

question 76

Multiple Choice

The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of ____ segmentation.

• A) demographic
• B) brand-related
• C) psychographic
• D) geographic
• E) behavioristic

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Definitions:

Initiation Of Actions

The act of beginning or starting something, often referring to the commencement of specific behaviors or activities.

Ability To Contract

The legal capability to enter into a binding agreement, typically requiring parties to be of certain age and mental capacity.

Ethnic Group

A community or population made up of people who share a common cultural background, heritage, language, or lineage.

East Indian

A term often used to refer to people from or with ancestry in the Indian subcontinent, particularly in the context of migration to countries outside of South Asia.