In Determining Whether to Manufacture and Market a Line of Luxury

question 212

Multiple Choice

In determining whether to manufacture and market a line of luxury automobiles,Honda Motor Company studies the effects of economic conditions on consumers' ability and willingness to buy.The company is assessing ____ forces.

• A) sociocultural
• B) economic
• C) legal and regulatory
• D) competitive
• E) technological

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Definitions:

Gradual Reinforcement

A process in operant conditioning where reinforcement is slowly introduced or varied to shape behavior.

Positive Reinforcer

A stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring again.

Punisher

A stimulus or event that follows a behavior and decreases the likelihood of that behavior occurring in the future.

Conditioned Response

In behavioral psychology, the learned response to a previously neutral stimulus that has become conditioned.