A Computer-Based System for Continually Gathering Internal and External Information

question 108

Multiple Choice

A computer-based system for continually gathering internal and external information is called

• A) marketing research.
• B) a marketing information system.
• C) market segmentation.
• D) market targeting.
• E) market programming.

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Definitions:

Tangible Medium

A physical form through which information can be expressed, such as paper documents, CDs, USB drives, or other media that can be touched and held.

America Invents Act

A significant reform to the United States patent system that shifted it from a "first to invent" to a "first to file" system.

Common Law

Law that is derived from judicial decisions instead of statutes or constitutions, evolving with society's standards.

Patentable

Referring to an invention or idea that meets the criteria for patent protection, typically being new, non-obvious, and useful.