General Foods Corporation Uses Data Such as Sales Figures, Product

question 152

Multiple Choice

General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. The firm is using ____ data.

• A) internal
• B) external
• C) continual
• D) government
• E) economic

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Definitions:

Current Liabilities

Short-term financial obligations due within one year or within the normal operating cycle of a business, such as accounts payable and short-term loans.

Current Market Value

The most recent price at which an asset or service can be bought or sold in a competitive marketplace.

Historical Cost

The original monetary value of an asset or transaction, used as a basis for accounting and not adjusted for inflation.

Retained Earnings

The portion of net income not distributed as dividends but retained by the company to be reinvested in its core business or to pay debt.