Solved

Karl's Sporting Goods Started as a Small Shop Catering to the Fly-Fishing

question 216

Multiple Choice

Karl's Sporting Goods started as a small shop catering to the fly-fishing crowd but as requests were made for different and varied goods,it branched out into an outdoor-sports store.Karl caters to his core customer base of hunters and fishermen,but stocks the latest outdoor gear for those who want to incorporate other sports such as backpacking into their hunting and fishing experience.Due to space limitations,he does not carry mountain bikes,but does carry gear for them.Since Karl's is not located near the ocean or a large body of water,he does not carry wetsuits or other watersports equipment,but he does carry gear that would be required for wading in cold mountain rivers and streams,and canoes and kayaks.His marketing is directed toward hunters and fishermen,but includes activities,events,and sales aimed at bringing outdoor enthusiasts with other interests into his store.Over the past month,he has received numerous request for rock climbing gear.As a result of these requests,Karl has entered into negotiations with three providers of high-quality rock climbing shoes and gear.What do Karl's activities show about his marketing for Karl's Sporting Goods?

Definitions:

Checklist

A written or electronic list of items to be noted, checked off, or remembered.

Cognitive Therapist

A cognitive therapist focuses on identifying and correcting distorted thinking patterns, inaccurate beliefs, and negative thought processes that contribute to emotional and behavioral issues.

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse, from one neuron (nerve cell) to another 'target' neuron, muscle cell, or gland cell.

Superego

Part of the personality that acts as a moral center.