David Is a Computer Programmer for a Large Business-To-Business Firm

question 62

Multiple Choice

David is a computer programmer for a large business-to-business firm.His project manager recently tasked him with developing a program that will continually collect data from internal sources including sales figures,product and marketing costs,inventory levels,and activities of the sales force as well from external sources from and about suppliers,intermediaries,and customers.He has been informed that the program will be used by his firm and will be sold to clients to make marketing decisions.Which of the following best describes the purpose of David's program?

• A) He is developing a program for a marketing information system.
• B) He is writing a program for a data mining system.
• C) He is using "big data analytics."
• D) He is developing a program for marketing research.

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Definitions:

Environmental Scanning

The process of systematically gathering information about the external environment, including trends and changes, to aid in strategic planning.

Global Marketing Environment

The external factors in international markets that affect marketing strategies, including economic, cultural, legal, and technological factors.

Global Scale

Refers to the extent or level at which a process, activity, or phenomenon is studied or applied across the entire world.

U.S. Exports

Goods or services produced in the United States and sold to customers in other countries.