Explain the Difference Between Marketing Research and Marketing Information Systems

question 143

Essay

Explain the difference between marketing research and marketing information systems.

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Definitions:

Sales Discounts

Reductions in the price of goods or services offered to customers to encourage prompt payment.

Net Sales

The amount of revenue generated by a company after accounting for returns, allowances, and discounts.

Unadjusted Trial Balance

A preliminary list of all accounts with their balances before any adjustments are made for the end of the accounting period.

Periodic Inventory System

An inventory accounting system where updates to the inventory accounts are made on a periodic basis, rather than continuously.