Slick It,Inc

question 139

Multiple Choice

Slick It,Inc. ​Render is a salesperson for Slick It,Inc.Slick It does not sell products with its own brand name.Instead,its products are created for different retail stores and carry the store brand.Render thought that several changes needed to be made to a particular product,but Slick It management reminded him that the stores,not Slick It,owned the brand. ​However,because Slick It had been concerned about dropping sales,management listened to Render's concerns about the company's pricing.He suggested using a different pricing strategy.More specifically,he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Slick It to set a single price for multiple units.This had the potential of increasing sales and therefore profits,so management agreed to consider Render's suggestion.
-Refer to Slick It,Inc.Because Slick It sells its products under different brand names,each product is a

• A) manufacturer brand.
• B) private brand.
• C) producer brand.
• D) generic brand.
• E) no name brand.

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Definitions:

Accommodation

In psychology, a cognitive process that involves adjusting our existing knowledge structures in response to new experiences.

Cognitive Structures

Mental frameworks that help individuals organize and interpret information, fundamental to understanding the world and decision-making processes.

Piaget's

Pertains to the cognitive development theory proposed by Jean Piaget, which outlines how children's mental abilities evolve through stages as they interact with their environment.

Gardner

Refers to Howard Gardner, an American developmental psychologist best known for his theory of multiple intelligences.