Lever Brothers Is Considering an Idea for a New Liquid

question 46

Multiple Choice

Lever Brothers is considering an idea for a new liquid laundry detergent that contains a whitening agent. The company presented its proposed new product to a group of potential customers in the form of a short explanation and questionnaire. Lever Brothers is conducting

• A) a business analysis.
• B) concept testing.
• C) screening.
• D) pricing.
• E) idea generation.

---

Definitions:

Consumer Demand

The willingness and ability of consumers to purchase goods and services at different prices, influencing market dynamics and prices.

Market Price

The price of a good or service determined by supply and demand in a competitive market.

Purely Competitive Market

A market structure characterized by many buyers and sellers, homogeneous products, and no barriers to entry or exit, leading to minimal market power for individual firms.

Long Run Adjustments

Changes made by firms or economies over time to adapt to market conditions, wherein all inputs can be varied and no factors are fixed.