Carlos Always Chooses Colgate Toothpaste at His Local Drug Store

question 114

Multiple Choice

Carlos always chooses Colgate toothpaste at his local drug store.However,when the store occasionally runs out of Colgate,he will purchase Crest or Mentadent.What level of brand loyalty does Carlos have to Colgate?

• A) Awareness
• B) Insistence
• C) Preference
• D) Resistance
• E) Partiality