Brand Names Such as Tide, Surf, Biz, and Wisk Are

question 194

Multiple Choice

Brand names such as Tide, Surf, Biz, and Wisk are effective names because they

• A) suggest special characteristics and benefits of the product.
• B) are easy for customers to say, spell, and recall.
• C) are generic terms for detergent.
• D) indicate the products' uses.
• E) blend with competing brand names.

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Definitions:

Analyze Group Means

Involves statistical evaluations of average values (means) obtained from different groups in an experimental study, to infer differences or similarities.

Variables

Elements, factors, or conditions that can change or vary, often considered in research or experiments to observe effects on outcomes.

Structure

The arrangement of and relations between the parts or elements of something complex, forming a coherent whole.

Mental Abilities

The capacity to perform cognitive tasks, understand complex ideas, learn from experience, reason, and solve problems.