You Are in Charge of Advertising for a Golf Course

question 123

Multiple Choice

You are in charge of advertising for a golf course in the Northeast.The owner of the course is convinced that once-a-week advertising in the local newspaper will be the most effective method.You feel obligated to warn him that newspaper advertising:

• A) has a short lead time because people usually read it and then discard it.
• B) is one of the most expensive forms of advertising available.
• C) is likely to reach people outside the golf course's market area.
• D) is untimely and therefore unlikely to provide any benefit.
• E) has become almost worthless with all advertising moving to the Internet.

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Definitions:

Proportion

A part, share, or number considered in comparative relation to a whole, often expressed as a fraction or percentage.

Unknown Quantities

Variables or values in mathematics and science that are not known and need to be solved for in an equation or experiment.

Proportion

A statement that two ratios or fractions are equal.

Unknown Quantities

Variables in mathematical equations or problems that are yet to be determined or solved for.