When a Retail Store Such as Macy's Offers a One-Day

question 85

Multiple Choice

When a retail store such as Macy's offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them,it is attempting to:

• A) draw new customers.
• B) invigorate the sales of a mature brand.
• C) steady irregular sales patterns.
• D) boost sales to current customers.
• E) neutralize competitive promotional efforts.

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Definitions:

Social Commerce

The practice of buying and selling products or services directly through social media platforms, leveraging the social network for commerce.

Primary Driver

A primary driver is the main factor or force that propels an activity, process, or decision, significantly influencing outcomes and directions.

Social Commerce

The use of social media platforms to facilitate online shopping and transactions, merging social interactions with e-commerce.

Social Shopping Behaviors

Consumer activities that combine social media and online shopping, influenced by user reviews, recommendations, and social interactions.