​____ Include Setting Objectives in Concrete,adjusting the Size of the Sales

question 248

Multiple Choice

​____ include setting objectives in concrete,adjusting the size of the sales force to meet changes in the firms' marketing plan and the marketing environment,attracting and hiring effective salespersons,developing a training program,formulating a fair and adequate compensation plan,motivating salespersons to keep productivity high,defining sales territories and determining scheduling and routing of the sales force,and evaluating the operation holistically.

• A) ​Major management tasks
• B) ​Top management tasks
• C) ​Line supervisors' tasks
• D) ​Floor supervisors' tasks

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Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture.

Pluralism

A condition or system in which two or more states, groups, principles, sources of authority, etc., coexist.

Average Age

The mean age of a particular group of individuals or entities, calculated by dividing the sum of their ages by the number of individuals.

Cost Argument

A principle suggesting that maintaining certain practices, such as equal employment opportunities, can reduce costs associated with turnover, absenteeism, and training by utilizing a larger, more diverse workforce.