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Communication That Is Intended to Inform, Persuade, or Remind an Organization's

question 35

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Communication that is intended to inform, persuade, or remind an organization's target markets about the organization and its products is called promotion.


Definitions:

McCrae and Costa

Psychologists known for developing the Five-Factor Model of personality, which identifies five broad personality traits.

Big Five Dimensions

A model that outlines five broad dimensions used to describe human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Jungian Theory

A psychological theory developed by Carl Jung that focuses on concepts such as the collective unconscious, archetypes, and the process of individuation.

Radical Behaviorism

A theory in psychology that emphasizes the importance of external behaviors in studying and treating psychological disorders, considering learned behaviors as the main drivers of action.

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