Which of the Following Is the Best Example of a Good

question 145

Multiple Choice

Which of the following is the best example of a good advertising campaign objective?

• A) Sales will increase as a result of this advertising campaign.
• B) This campaign will result in a 5 percent increase in market share.
• C) Within two months, this campaign will increase sales.
• D) This campaign will result in a 10 percent increase in sales by next February.
• E) More customers will know about our company as a result of this campaign.

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Definitions:

Linear Model

A statistical approach for modeling the relationship between a scalar dependent variable and one or more independent variables by fitting a linear equation.

Scatterplot

A graphical representation using dots to show the relationship between two variables, each dot representing an observation.

Estimate

An approximation or educated guess based on partial information or data.

Data

Information collected for reference or analysis, often numeric, but can be in various forms.