Why Would a Marketer Identify and Analyze the Target Audience

question 226

Short Answer

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

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Definitions:

Helicopter

An aircraft that achieves lift through the use of one or more horizontal rotors.

Retrieval

Process by which information is accessed or recalled from memory storage.

Encoding

The initial process of converting information into a form that can be understood and used by the brain, crucial for creating and storing memories.

Storage

Retention of information in memory for future use.