While the E-Business Use of Social Media for Marketing and Promotional

question 92

Multiple Choice

While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness,acquiring new customers,introducing new products,retaining current customers,and gaining customer insight,companies often find it also important for

• A) ​improving search engine ranking and increasing website traffic.
• B) ​generating sales leads and improving the website visual impact.
• C) ​showcasing public relations activities and selecting the media tools.
• D) ​providing a platform for antagonists to post comments about products.

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Definitions:

Communal

Pertains to a group or community, focusing on the shared responsibilities, benefits, or possessions of the members of said group.

Sternberg's Theory

A psychological theory proposing that love comprises three components: intimacy, passion, and commitment.

Intimacy Level

The degree of closeness and emotional bond shared between individuals, often reflecting the depth of a personal relationship.

Sexual Tension

Describes the psychological and physical anticipation and excitement between two people who are attracted to each other but have not expressed it.