____ Are Used to Describe a Typical Customer of an E-Business

question 133

Multiple Choice

____ are used to describe a typical customer of an e-business in terms of age,income,gender,and ethnicity.

• A) ​Customer profiles
• B) ​Customer lists
• C) ​Customer databases
• D) ​Customer opportunity objectives

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Definitions:

Arousal Level

The state of being physiologically alert, awake, and attentive.

Somatic Marker Hypothesis

The idea that changes in the body, experienced as emotion, guide decision making.

Emotion Script

Predefined patterns or sequences of emotional responses expected in certain situations or contexts.

Somatic Marker Hypothesis

The theory that emotional processes guide (or bias) behavior, particularly decision-making, via bodily feelings.