The Two Types of Social Media Measurement Are Objective and Subjective

question 123

True/False

The two types of social media measurement are objective and subjective.

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Definitions:

Purchase Decision

The stage in the buying process when a consumer has evaluated alternatives and chooses to buy a specific product or service.

Alternative Evaluation

The process consumers use to assess the benefits and drawbacks of different products or services before making a purchasing decision.

Information Search

The process consumers undergo to gather facts and opinions about various options before making a purchasing decision.

Problem Recognition

The initial stage of the buying process where a consumer identifies a need or problem that can be satisfied by purchasing a product or service.