Which of the Following Is True About Social Media Measurement

question 94

Multiple Choice

Which of the following is true about social media measurement tools?

• A) Most companies use quantitative measurements.
• B) Companies should use the same measurements for online as for offline.
• C) There are generally five types of social media measurement.
• D) Social media cannot be measured quantitatively.
• E) Most companies use qualitative measurements.

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Definitions:

Theory of Constraints

A management philosophy focused on identifying and managing bottlenecks that limit a system's performance, effectiveness, or profit potential.

Product Cost Distortion

When the actual cost of a product is inaccurately allocated, leading to misleading cost information and potentially flawed pricing decisions.

Sunk Cost

Costs that have already been incurred and cannot be recovered or changed, and should not affect future business decisions.

Differential Analysis

The process of comparing the differences in cost and revenue between different business decisions or scenarios to help in decision making.