Anthony Notices That His Discover Card Statement Gives the Company's

question 59

Multiple Choice

Anthony notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

• A) Increasing revenue streams
• B) Decreasing expenses
• C) Selling additional services such as fraud insurance
• D) Reallocating its revenue stream
• E) Decreasing revenue streams

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Definitions:

Quasi-experimental Designs

Research designs that attempt to establish cause-and-effect relationships but lack random assignment to treatment and control groups.

Random Assignment

The allocation of study participants to different groups by chance, minimizing pre-existing differences between those groups.

True Experiments

A type of scientific experiment where the researcher manipulates one variable, and controls/randomizes the rest of the variables.

Construct Validity

The degree to which a test or instrument accurately measures the theoretical construct it is intended to measure.