Hillary Nettles Works for a Marketing and Advertising Firm

question 139

Multiple Choice

Hillary Nettles works for a marketing and advertising firm.She must choose one ad piece from a number of potential ad pieces.To ensure that she makes the right decision,she should

• A) put a brief description of each ad piece in a hat and draw one.
• B) ignore any feedback that she gets from coworkers and consumers and make the decision herself.
• C) gather information from coworkers and consumers on their reaction to the different ad pieces.
• D) let her supervisor choose the ad piece.
• E) discard all ad pieces and develop a new advertising campaign.

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Definitions:

Resource Prices

Refer to the market values assigned to natural or human-made materials that are used in the production of goods and services.

Inefficient Use

Utilization of resources in a way that is not optimal or does not maximize the potential outcome or benefit.

Economies of Scale

The economic benefits that companies gain from their size of operations, usually with the expense for each produced unit going down as the production volume goes up because fixed expenses are distributed across a larger number of units.

Range of Output

The spectrum of production output levels within a manufacturing or production process, from minimum to maximum, based on capacity, demand, and resource availability.