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Under the purchase accounting method,
Facebook Data
Information collected by Facebook regarding user activities, preferences, and demographics, used for targeted advertising and content delivery.
Research
The systematic gathering of information in a scientific and objective manner to help answer questions; one of the primary duties of social media professionals.
Challenging
Describes tasks, situations, or goals that are demanding and difficult, requiring effort and determination to overcome.
Demanding
Requiring or calling for a significant amount of effort, skill, or attention.
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