Examlex
The use of leverage by a firm
Brand Integrity
The consistency of the brand values, message, and experience delivered across all platforms and touchpoints, building trust and loyalty among consumers.
Franchising
A business model in which a company (the franchisor) allows an individual (the franchisee) to operate a location of their brand, sharing methods, trademarks, and support in exchange for fees and adherence to brand standards.
Business Ownership
This pertains to the legal possession and responsibility of a business entity.
Large Company
A corporation or enterprise that operates on a large scale in terms of revenue, employees, or market presence.
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