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ELK,Inc.has compiled this information for a proposed project: sales price = $89 ±3 percent;fixed costs = $21,800 ±1 percent;variable cost per unit = $42.90 ±3 percent;sales quantity = 1,500 units ±5 percent;tax rate = 34 percent;initial investment in fixed assets = $36,500;depreciation method = straight-line to a zero book value over the project's life;project life = 4 years;salvage value of fixed assets = $0;net working capital requirement = $4,800,which will be recouped at the end of the project;discount rate = 12 percent.What is the project's net present value for the pessimistic scenario?
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Marketing activities and incentives designed to increase consumer purchasing and stimulate product demand, often through discounts, coupons, or bonuses.
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