An Investment

question 7

Multiple Choice

An investment

• A)is acceptable if its calculated payback period is less than some prespecified period of time.
• B)should be accepted if the payback is positive and rejected if it is negative.
• C)should be rejected if the payback is positive and accepted if it is negative.
• D)is acceptable if its calculated payback period is greater than some prespecified period of time.
• E)should be accepted any time the payback period is less than the discounted payback period,given a positive discount rate.

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Definitions:

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.

Manufacturer Brands

Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).

Store Brands

Products that are branded by retailers and sold only in their own stores, often positioned as cost-effective alternatives to national brands.

Brand Mark

The part of a brand that is represented by a symbol or logo, distinctively identifying a product or company.